by Third Eye Design Studio (Heather) | Sep 8, 2026 | Business Strategy, therapist web design
If you’re a therapist, coach, intuitive, healer, astrologer, or other service-based practitioner, you may think your website has one primary job: get people to book with you. But a good service-based business strategy goes beyond simply getting someone to book a... 
by Third Eye Design Studio (Heather) | Mar 2, 2026 | Business Strategy, health and wellness website design, Small Business, therapist web design
As a self-employed web and graphic designer, I’ve learned the hard way that burnout doesn’t just hurt you personally – it also impacts your work. That’s why I’ve created a set of self-care practices for business owners that help me stay creative, focused, and... 
by Third Eye Design Studio (Heather) | Feb 9, 2026 | Business Strategy, SEO
Affordable SEO for Small Business I recently had one of those “ohhh… that’s how it really works” moments with SEO. I finally fully understood and implemented website siloing – building optimized content around one main page and strategically interlinking related... 
by Third Eye Design Studio (Heather) | Dec 5, 2025 | Business Strategy, New Technology and Services, Small Business, Website Templates
I’m currently working on a couple of landing pages for a client where, after purchasing a product, customers are automatically redirected to another page that upsells a related offer. This approach is often used as part of a one-page sales funnel, where the goal is to... 
by Third Eye Design Studio (Heather) | Nov 12, 2025 | Business Strategy, Internet Marketing, New Technology and Services
While I was uploading an audio episode for my client, Astrologer Carol Bellis, I stumbled upon something I hadn’t noticed before: Substack offers podcasting. I had no idea you could host and share podcasts right inside your Substack page. It connects your audio... 
by Third Eye Design Studio (Heather) | Oct 27, 2025 | Business Strategy, SEO, Small Business
I check my website traffic stats pretty often—maybe even too often—but lately, I’ve noticed an interesting trend: some of my traffic is coming from ChatGPT. A business coach I know mentioned that some of her clients are seeing less traffic from paid Google Ads, while...