I have been pivoting.

Over the past six months, I’ve been doing some different things other than just website and design. Did you know that ongoing search engine optimization gets real results for visibility? I have been doing something called “siloing” for myself and some of my clients. Siloing is organizing content so that Google and AI can more easily find your website in search results. I used to be number one for one or two keyphrases, which actually brought me a good amount of business. Then, competition came in, and I lost those spots, as well as potential clients. That hurt. So I learned something new. Over the past three months of diligent work, I am now within the top three for my favorite keyphrases again. I have been able to do this for my clients as well. Results take from three to six months, so just letting you know, it is not an instant fix. This is a big part of what effective wellness marketing looks like behind the scenes.

I’ve also started offering more support beyond just website design. A lot of people don’t just need a website and branding – they need help keeping up with content. So I’ve been helping people with things like:

• Getting their website organized so it’s easier to find in search
• Setting up and managing podcasts
• Editing videos into shorter clips for social media
• Creating simple content for YouTube and Instagram
• Regular social media posting

I still do web and graphic design, but I am offering more ongoing help instead of just one-time projects. Instead of just building a website and walking away, I help clients keep growing their online presence so they can stay visible and keep attracting new people over time. This kind of consistent support is what makes wellness marketing actually work long-term.

If your online presence feels like it’s not consistently bringing in clients, this is exactly the kind of support I now offer.