I’ve been using this month (mercury retrograde time) to step back and look at my own website the same way I do with clients – starting with strategy. Before redesigning anything, I begin with a website audit service to see what people are actually searching for in my niche and where there may be opportunities I haven’t fully explored yet.

That research is helping guide what I work on next. I’m refining some of my service pages, restructuring parts of my website, and updating my homepage so it better reflects the work I do now – supporting clients with their online presence through SEO, newsletters, landing pages, and website structure.

The best website changes start with understanding the search landscape first. When you know what people are looking for and where there may be gaps in your niche, it becomes easier to decide what pages, services, or content your website needs.

If you’re curious about this for your own business, I’m offering a small free experiment. Just hit reply and send me your website link (and even a service or topic you’d like to focus on), and I’ll do a quick mini search to see if there are one or two keyword opportunities you might want to explore. It’s not a full report – just a quick insight that may help point you in a useful direction.

And if you find the insight helpful and want to go deeper, that’s exactly what my full Opportunity & Positioning Report is designed to do