I researched how often you should redesign your website, and was able to secure this answer:

Minor refresh: every 12–18 months
Strategic redesign: every 3–5 years
Immediate redesign: when specific red flags appear

How do I feel about it?  I think if you are happy with the design, you should keep it beyond the suggested 3-5 years.  But if you need to upgrade the software or your content is invisible to the search engines, it would be a good idea to revamp things. Along with that, check out when you should consider a redesign, right now.

Website Red Flags That Mean “Now”

If any of these are true, it’s redesign time – regardless of age:

• You hesitate to share your website

• People misunderstand what you do

• Your site isn’t mobile-friendly

• It loads slowly

• It doesn’t reflect your current values or offerings

• You’ve pivoted, expanded, or matured

• It looks dated compared to competitors

• You’re invisible in search results

One big one:

“My business has grown, but my website hasn’t.”

I am always changing things up, and just went through a quiet brand refresh a few months ago.  I was not feeling the previous puzzle piece header and leaned into my favorite colors of green and purple, and a bit mystical.  I believe your branding should be a reflection of who you are.  There is no reason to pretend to be something you are not just to get business.  I believe how you feel about your brand is just as important as functionality, and if you are not feeling it, you will hesitate to put yourself out there.  I am pretty happy with my slightly different vibe.  How do you feel about your own branding is the answer to how often you should redesign your website.  If you need help, I do have a simple Branding Refresh option. Email me for more information.