Did you know font choices are an important part of your branding, whether it be a new logo or website? Whenever I begin a new project, I send out a creative brief to be filled out and sent back, so I can get an idea of the look and feel. Picking out fonts are an important part of that process. I always encourage people to be honest and authentic, because branding is all about you, and how you relate to your business and vice versa. As an example, did you know I am a huge science fiction fan? My favorite series and movies are Stargate. You probably would not even guess that the font I used in the Third Eye part of my logo was inspired by the Stargate SGI logo. Yes, I am that much of a geek.