Did you know font choices are an important part of your branding, whether it be a new logo or website?  Whenever I begin a new project, I send out a creative brief to be filled out and sent back, so I can get an idea of the look and feel.

Guidelines for Font Usage – Be Yourself!

Picking out fonts are an important part of that process. I always encourage people to be honest and authentic, because branding is all about you, and how you relate to your business and vice versa.  As an example, did you know I am a huge science fiction fan?  My favorite series and movies are Stargate.  You probably would not even guess that the font I used in the Third Eye part of my logo was inspired by the Stargate SGI logo.  Yes, I am that much of a geek.

What kind of fonts do you like and how do you feel they express your personality and branding?  Did you know Google has a large assortment of copyright-free fonts you can use as you choose?  Check out Google Fonts

Check out my latest branding projects
Check out my latest website design projects

I’m Heather and my mission is to blend the artistry of graphic design with spirituality to bring your unique vision to life. I understand that the holistic and spiritual industries require a special touch, and I am dedicated to creating designs that resonate with your brand.


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