I was recently at a networking meetup for my business and found out many people do not even know about automated email marketing on your website. Because setting up a newsletter for clients is something I do often, I assumed it was something most business owners knew you could do. I was wrong.
What is an automated marketing funnel?
An automated marketing funnel is a system that uses technology and predefined steps to guide potential customers through a tailored journey, from initial awareness to conversion and retention. It uses automated tools, like email sequences, and targeted content to engage, nurture, and convert leads. This allows a business to deliver personalized messages at different stages of the customer journey, and ultimately driving conversions while minimizing effort.
How to use an automated marketing funnel
In most online newsletter services, such as Mailchimp, Aweber, and Constant Contact, you can set up a gift in exchange for people signing up for your newsletter. It is just a matter of finding out the technicalities because each service has it set up differently. As an example, on my website, I have a branding worksheet you can download when you sign up for my newsletter. In addition, I have it set up so people can take a peek at my prices right away, by signing up for my newsletter. This is all automation and I do not have to take the extra step of emailing them their gift.
What can you give away as a free download for signing up for your newsletter? I would suggest something easy and not service-based. If you are a health coach, for example, you can give away five easy tips to lose weight, as a nice pdf. Or, how about a free mp3 meditation? These are some things you can think about.
Since most email services are set up differently, I won’t go into the technical details of how to set it up. I like Mailchimp and I have set up many newsletters and automation for clients. Here are their technical directions on how to set it up if you use them. Of course, if you need help, that is something I offer!
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