Last month I helped out my client Joseph Lobrutto transition his e-commerce solution to Woocommerce, which is a plugin used with WordPress. He was using a previous one that was not all that flexible when it came to coupons. Joseph has several digital products such as e-books and mp3’s that needed virtual, downloadable versions. He also needed a flexible coupon ability so he could create a free product for promotional purposes and email audience building. Woocommerce can do it!
It was actually pretty tricky to set up because although I have e-commerce experience, I have not set up one up where there were so many variations of products. He has a digital and physical version of most of his products, plus various coupon codes. It was pretty complex. But, now that I have that under my belt, the next one should be much more streamlined!
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