Avon recently rebranded and got itself a new logo.  The last time they re-did their logo was in 1980.  I would say it is about time. I actually like the old logo but looking at the new one I really like it, much better.  I think it looks more modern, which I think is what they were going for.  Check out the different logo transitions throughout the years…

What do you think of the new logo?  I think it is simple, modern, and classic.  It looks like it did not take long to design, but after more than twelve years of doing design work, I have found that some of the simplest ideas can be the most difficult.