Hey guys, just letting you know starting July, next week, Google Chrome is going to be marking websites without an SSL certificate as unsafe to browse. I finally pulled the trigger and had one installed on my own website. It was actually pretty easy. I just paid for it and my hosting company installed it, did the redirect to https and the rest was fine. I even woke up to a sale on my website this morning. Maybe the secure SSL standing made it easier for someone to feel confident purchasing from me.
What is an SSL certificate? Via Godaddy…
“An SSL (Secure Sockets Layer) certificate is a digital certificate that authenticates the identity of a website and encrypts information sent to the server using SSL technology. Encryption is the process of scrambling data into an undecipherable format that can only be returned to a readable format with the proper decryption key.
A certificate serves as an electronic “passport” that establishes an online entity’s credentials when doing business on the Web. When an Internet user attempts to send confidential information to a Web server, the user’s browser accesses the server’s digital certificate and establishes a secure connection.”
Okay, I still do not quite get the tech mumbo-jumbo, even though I work in this field. In a nutshell, an SSL certificate makes your website secure so people can feel confident that their information will not be hacked. It could boost your ranking as well since security is a factor. It is possible you may see your traffic rise because those who find your website are less inclined to bounce off.
Check out the article on the Google blog.
Just realize it is only Google Chrome browser that is marking your website as unsafe, not the other browsers. I am glad I finally purchased my SSL but it did occur to me that maybe the hosting companies and Google are in on something…hey, you never know.