Check out the re-design of Astrologer and Tarot Reader Carol Bellis. We made the overall design simpler and with earth-toned colors because that is what she likes and is her brand. I believe your website and marketing material needs to reflect your personality and preference. There is no point trying to be anything but yourself and this includes your marketing. I also re-did her website’s search engine optimization to reflect astrologers and tarot readers in the Naples area of Florida.