Check out the re-design of Astrologer and Tarot Reader Carol Bellis.  We made the overall design simpler and with earth-toned colors because that is what she likes and is her brand.   I believe your website and marketing material needs to reflect your personality and preference.  There is no point trying to be anything but yourself and this includes your marketing.  I also re-did her website’s search engine optimization to reflect astrologers and tarot readers in the Naples area of Florida.