For those of you who do not know what a landing page is, it is a “lead capture page” on your website that appears in search through search engine optimization and online advertising. I did both. I made sure mine were optimized as well as adding an AdWords campaign.

So how do you set up a landing page that converts? I did some research and read some very lengthy (and boring) articles on what it takes to convert visitors to take action on your landing page. I will just give you the Cliff Notes version.

• • A headline with a strong call to action. This could be to sign up for your newsletter, call you, or take action on one of your products and services.
  • Keep it simple. Do not have any links to other pages of your website. You just want to keep people on that page to learn more about you, your product or service, and to take action.
  • The call to action should be the first thing they see. As they scroll down they can learn more.
  • Set up an offer they cannot refuse, like a coupon for your services or a highly discounted first session or product.
  • If you want to check out mine, it is right here. I set it up for Spiritual type businesses like life coaches, healers, and intuitives. I think I did everything right and have a nice little bribe for people to sign up for my newsletter, with a coupon.