I use email newsletters to keep in touch with old and current clients, as well as people I have met along the way, both in person and online. If used correctly, email marketing will get you business. It does for me.

One of the biggest email marketing do’s and dont’s is simply to keep in touch. I wish some of the people I have met through networking groups would do this. When I have a referral, the people who stay at the top of my mind are the ones who keep in touch with me on a regular basis. You don’t have to email constantly or always have something to sell. Just staying connected keeps you from being forgotten when an opportunity comes up.

That being said, here are some email marketing do’s and dont’s to keep in mind:

• Don’t send out too many emails a month, or even too little.  Although there are some hard facts to back this up, from a personal viewpoint, if I get too many emails from someone, it just goes in one ear and out the other.  The ones I do notice are the people I know and I am interested in hearing from.  I like to send mine out twice a month but I know you can find the right frequency for your business.
• Writing a book, not an email newsletter.  Many people are opening their email on their smartphones and have a short attention span.  Do not write a book if you want to get their attention.  Make it short, and sweet, and have a call to action.
• You send out your emails but never look at the marketing results.  I like MailChimp but the other programs have this as well.  It is a good idea to find out who clicked on what, who unsubscribed, and what type of content attracted the most clicks.
• Make sure the email is mobile-friendly.  Most services have this covered but I have received an email newsletter that was completely written in a graphic which made it difficult to read on a mobile phone..

Just remember I do offer email marketing services.  You send me the content and I will make it look nice, sent out at the right time, and even post your article on your website blog and social media sites.