Landing Pages for Local Search Engine Optimization

by | Sep 28, 2016 | Business Strategy, Clean Website Design, Custom Web and Graphic Design, Search Engine Marketing Tactics, SEO | 0 comments

I just created a new landing page to optimize for my new home in the Asheville, North Carolina area.  I can work anywhere as long as I have a good fast internet connection and my design software.  I did not want to change the SEO for my main website, https://studiothirdeye.com/, because I seem to rank decently for the area I lived in South Florida.  But, with the new move come new beginnings  and I wanted to be able to get leads for the people in the Asheville area looking for web design and internet marketing services.  

Basically, I made sure the text, header text, and metatags had my location included in the title and description of the page.  I also made sure the keyword “asheville webdesign” was included in the domain.  I named the images with important keywords relating to Asheville and web design services, as well as tagged the images with the keywords.  Naming and tagging the images makes it easier if someone does a google image search, your graphics will show up. 

Now, after doing all this work I wanted to make sure that my new landing page would not get banned by google.  Google keeps an eye on landing pages because they are notoriously used for spam and could be seen as black hat techniques.  I wanted everything to be legit.

There are a few things to remember to make sure your location based landing page is legit.  Based on this article from Searchengineland.com, it is a good idea to avoid targeting too many cities.  By this, I mean putting five or ten landing pages up targeting each city in your area.  You also need to have unique content on the page, meaning do not make an exact duplicate of your homepage and just change the metatags.  Make the content unique to the area you are targeting.

In a nutshell, good wants location and branch details, contact information, address, phone number, business hours, and services.  The next step after building a decent landing page for location is to add it to directories for local citations, such as Google businesses pages, Yahoo and Bing.

Here is my new landing page, targeting Asheville and the Black Mountain area of North Carolina, ashevillewebdesign.org.

Asheville and Black Mountain Web Design, Internet Marketing 

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