Marketing your small business with little or no budget
I was just listening to this particular show on marketing with Bob Bly and it had so much good information that would be great for the people I do work for, and me, of course! There are so many ways to market your business with little or no cost, you just have to use your brain and think out of the box and use the internet. I would also like to say they emphasize having a website….hint, hint, hint…anyway, check it out…
How to market your small business with little or no budget
Heather is the owner and creative director of Third Eye Studio, a graphic/web/art studio located in Lake Worth, South Florida.
…specializing in creative and unique custom print and web design. Let me help you grow your business!
I get inquiries to make changes to already existing websites sometimes. Maybe they are not working with the previous web designer anymore, maybe the designer is not doing freelance anymore, but still, the client is left hanging with changes to be made. Sometimes the change SEEMS really simple, just change the word on that button or a header. The thing is, it really would be simple if I created the original site and had the source files like the photoshop, illustrator, or flash file. Without these items, it means I have to look at what is there, recreate the whole graphic, or parts of it, just to make the simple word change. It sort of like building a house…it’s easy to add on door when you have the original blueprint, but if you don’t then it’s a best estimate at recreating the original door.
I recently had a few issues with screen size when designing a website. My first situation was my client thought the web page size was too big for the screen. She was proofing the site on a laptop computer probably around 1024×768. So, even after explaining the trend towards screens getting bigger, I shrunk the home page down a bit to fit on the screen. She was happy. The thing is, on my end I have a laptop and a desktop and it looked a bit small on both, but I wasn’t going to argue, as long as she was happy so I kept it the way it was, small. The second one was with a client who I am guessing had a big computer screen since she liked the fonts in her site to around 9 or 8 points. I was able to read it easily enough but there are probably many people who might find it too small. I try to shoot for 12 points to just stay in the middle.